Workshop “Stories That Sell: How to Create Engaging Experiences on the Plate and in the Apiary”

Creative workshop/seminar “Stories That Sell: How to Create Engaging Experiences on the Plate and in the Apiary”

How can we communicate about bees, honey, and our professional activities in a way that encourages people not only to listen, but also to become your ambassadors? How can we transform perceptions of a food product that many regard as “just” honey?

The lecture will introduce participants to the sensory analysis of honey, discuss the cultural contexts of honey and beekeeping, and explore how to apply this knowledge within communication strategies—both during visits to apiaries and across social media platforms.

Participants will learn the fundamental principles of storytelling, examine how to create an engaging visitor experience, and analyze real-life examples. We will also adopt the consumer perspective by tasting different types of honey from various countries around the world.

12 March 2026

11:00–17:00

Public Library of Šiauliai District Municipality Vytautas Vitkauskas
Vytauto g. 1, Kuršėnai, Šiaulių r.

Participation is free of charge. The number of places is limited; registration is required.
https://forms.gle/SswBcw5JrrRnq8paA
(participants will receive certificates)

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