SnowPower

LL-00123

Sustainable cross border cooperation for winter tourism development

Common territorial challenge (s) that will be tackled by the project

Latvia and Lithuania have a pronounced seasonality of tourism: the large influx of tourists in both countries is observed in the period from July to September. As statistical data for the overnight stays in accommodation establishments of Daugavpils (Latvia) and Visaginas (Lithuania) has shown - tourists visit both cities more often in June, July and August. Less tourists use the opportunities to stay in Daugavpils or Visaginas accommodation establishments in winter months, which means that winter is our low tourism season.

Project objective

To tackle common challenges project SnowPower aims to enhance the low tourism season – winter, thus contributing to economic development and sustainability of Daugavpils (Latvia) and Visaginas (Lithuania) cross-border region as a sustainable tourism destination.

Planned activities

Project SnowPower will use the opportunity to enhance tourism through cross-border cooperation. By establishing a cooperation network between Daugavpils and Visaginas municipalities, it will implement joint activities that are directed to motivating more tourists to come to this area, and stay longer. Project SnowPower will use this cross-border cooperation to promote the diversification of tourism offers. Firstly, new tourism offer will be developed - ski tracks both in Visaginas and in Daugavpils. Secondly, Daugavpils and Visaginas cross-border region will be promoted as destination for active winter tourism activities - promotional videos, Media trips will be organized. Thirdly, tourism professionals and municipality employees who work towards development of both municipalities will cooperate in order to increase their capacity, learn together and from each other, find new solutions together - training will be organized, study visits, brainstorm session will be held. As the result of the implemented activities, both Daugavpils and Visaginas cross-border region will have become more sustainable and more inclusive tourism destination.

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